Have a question?
Please see below FAQs for Alderlore. If you cannot find an answer for your question, please don’t hesitate to reach out over email.
About Alderlore
How did you start Alderlore?
Alderlore began in 2018 whilst playing Dungeons & Dragons with colleagues - starting as a campaign setting and eventually becoming a standalone world.
What are your plans?
The Alderlore project uses an emergent strategy. The project will always continue to embrace new mediums and spontaneous innovation.
How do you make your work?
Alderlore pieces are a careful mix of photobashing, collage and other concept design techniques. Contrary to popular belief, Alderlore works are not hand-painted.
What does Alderlore mean?
The Alder tree - one of the 25 trees of the Ogham alphabet - and was believed to form part of an ancient seasonal calendar of magic. Alder = tree of defence, Lore = Folklore.
Commissions & Collaborations
Do you take commissions?
No, unfortunately Alderlore is not accepting commissions at this time. All focus is on the production of the world, book and other projects.
Can I work on Alderlore?
If you think you can add value to the world of Alderlore, I’d love to hear from you. At the moment the project is looking for production partners.
Can I use your work in my project?
No. Please do not use, feature, or share Alderlore work without proper credit. All Intellectual Property, licences and trademarks are owned by Fox Rogers.
Are you looking to Collaborate?
I’m always open to collaboration so I’d love to hear from you if you have an idea you’d like to discuss. Please bear in mind I retain all rights and properties of Alderlore projects.
About Fox
Is your name actually Fox?
Yes, after my great grandfather William Fox Rogers who referred to himself as ‘Fox’. I wrote a memoir about him in 2012 and changed my name shortly after.
What do you do outside of worldbuilding?
For the past 10 years i’ve worked in the design industry as a creative generalist - doing a mix of branding, graphic design, 3d design and other projects.
Are you building any other worlds?
Yes, I’ve been building an epic Sci-Fi world with Cauldron which is influenced by my love for strong narrative-centric games. Go check it out!
How did you get into worldbuilding?
I believe the fantasy genre is underserved from a design standpoint - and eventually I realised my love for branding and design could be valued in a fictional setting.
Alderlore Book & other projects
How much will the book cost?
No price has been released for the book yet, but it will be a collectable edition using the highest production value, which unfortunately means it may not be affordable for everyone.
When will prints release and at what cost?
The paper atelier will launch sometime in 2022. Prints will be fine art and archival quality - so expect these to be in the mid-range in terms of cost.
Worldbuilding Tips
What programs do you use? Tutorials?
Alderlore uses the Adobe suite; Photoshop, Indesign, Illustrator and After Effects. Some pieces are also done in C4D. Unfortunately I do not do tutorials for Alderlore.
How can I start worldbuilding?
There are many ways to start, but my advice is to start with your strongest skill - whether that be design, illustration or writing - and branch out from there.
Is there a worldbuilding community?
Yes! The worldbuilding community is fantastic, active and supportive. Start at the worldbuilding subreddit.
I’m struggling with my world, help?
I am always happy to give advice wherever possible. Please get in contact and I will try to respond asap.